Tricks, yes, or say comedy in 3D is what has lately been unveiled among some Rwandan event organizers.
The recent My 250 Concert/ Tekno gig is what set grounds for the inspiration of this writing.
Noticed how event organizers played the public at this year’s Kigali Up Music Festival, a rising platform, also yearning for a crown of a regional, or continental musical hub?! . It was right from the anticipated lineup, to the whole publicity issue.
This communication team, or its approval was a tarnish to a promising festival of its kind!
Back to the Tekno Concert, which to organizers still boast of its ‘Success’, due to the illusion they still are drawn into lately, its line of respect for the young energetic Rwandan media reporters was a ‘Dirty’ one. Right from parading them at the National Airport at 7:15 am of September 10, then to the press conference area at Kigali’s Park Inn Hotel at 9:30 am, were the awaited Star didn’t show up.
They later sent a memo through watsapp of how Tekno had arrived a night before, but was tired and was resting. This was inline with fooling media. Kept many wondering of why a star would arrive like a CIA undercover agent.
Even when Tekno finally arrived at 8:30 pm, a few hours to his performance, the press team which had patiently waited since 4:30 pm had revealed its frustration. Am glad how journalists like Lucky Nizeyimana came up, and aired out the pain the media had experienced during the Tekno concert, yet organizers had undermined it all.
Check Out Rwandan Journalists at the press conference
To this day, no apology has been released, which I condemn. With events still making steps towards a ladder of progress and prosperity, playing tricks directed towards media isn’t a direction organizers should take. The My 250 Concert was holding its first edition, so I hopefully think it will need another light.
Ever wondered why my list has a fleet of events, that haven’t lived to see more of their Birthdays?!
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