But more has emerged as advancement picks toll. ‘What Haunts a modern Day Media House or Personality’ is the failure to cut deeper into the advancement of Tech.
Truth is how the introductio”n and growing access to Internet rather makes Broadcast and Print media seem more of a ‘Joke’, as to the public, which is still carving for more is today skeptical of what media delivers.
With only a few Media Houses/ Personalities equipping themselves with the trend, most are in shadows of this dawn of technology, which is spanning. As a Radio, Television or Print personality wakes up to browse through the internet before delivering a presentation or Article, their audience is proving to be quite ahead of them.
Audiences are like; ‘Why should I tune in to a Radio or Tv, when I can easily activate notifications for news websites, music stores and film sites?’
With this, advertisers to are shying away from mainstream media, and rather empowering their communications and advertising departments to tap more into online marketing, and on ground outreach sales activation.
But we can’t rule out the fact how indeed broadcast media, and indeed Radio still holds a span and wide effect across masses, since with it, content is flexibly consumed, yet in a faster and fastest rate.
With a radio like the British Broadcast Corporation (BBC) having survived across centuries, and yet evolved from just Radio, to Television, more it had ventured to like online website, actively tapping into several social media platforms too.
Having crafted a niche as a news channel and destination, which it has proved beyond doubt, it again hasn’t relaxed but diversified delivery and its content appeals to almost all cultures and races.
Great lessons ought to be taken from Pros.