Tag: talent

Craving for publicity- abandoning Marketing!


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Arts- a sector worth saving, investment


By Andrew Israel Kazibwe

What comes to your mind when the word ‘ART’ is sighted or said? With vast explanations and definitions, somewhere along the search, ‘Creativity’ emerges, which I strongly fall for. Though our indigenous identity-cultures of course, have over time been succumbed to anonymous traits we barely can define, but with pride we continuously grow them, a lot we fall prey of. What does the world refer to as ‘primitive’? To an African, look around you; food, dressing, architectural, livelihood… anything indigenous, say local is generally backward, unfit and not worth holding onto or nurturing! But why!?… There seems a hidden secret in the power of Arts. Most fame and wealth is derived or inspired through arts. Talk of music, film, technology, fashion…things we can’t do without. In an interview with Carole Karemera, an Artistic director of Ishyo Arts Centre in Kigali earlier last year, she paused a phrase, “Imagine how the world would be, without Arts!” With no terms like fashion and design, entertainment…This means separations of it from ‘beauty’. However, such beauty, all roots from the arts, and these derive inspiration from home. An Art is initially inborn, it is undeniably unquestionable, sprouts with wild curiosity that with good inspiration and nurturing, an embrace to the public it turns out to be!!! Even developed countries (in the west) hold arts industry as leading among income generating sectors, so why not, borrow that ‘art’ from them! Africans and African countries need to recognize, cherish and nurture the local arts and roots. Rarely do we proudly acknowledgement homegrown initiatives, politicians and leaders need to, since they are influential today. With honest recognition of an art, an inventive mind of investing in it emerges. Think of investing in something that ignites society into fun and relaxation, yet not harming it!!! Today investors are on a rise, but a challenge of arts recognition and nurturing is up. We need to unearth the buried art in us, recognize and nurture talent right from infancy, as through this, all that we long for will thrive, which is growth and developments.

Andrew Israel Kazibwe is an African Rwandan-based freelance Journalist , a learner, Arts enthusiast and advocate. Passionate about what goes on within lives, he shares whats within, around and closer to you. Its an Insight!!!