In my media trail, I further reached and realized the value of impact. Media personalities bloom- right from especially what they bring onto the plate(for the public).
First as a writer(not that story-teller though), getting into the first media house was all about getting published(am thinking its the same feeling aspiring Authors, broadcasters, and other creatives all hold).
But when the fuss was over, when it felt normal, I realized however how of a routine- it get boring, so programmed(obvious and repetitive). With media houses holding ‘Editorial Lines’ (which indeed gets to limit expression, and individual creativity), a lot is lost, and yet unearthed.
For instance, ‘Investigative Journalism’ is a barely surfacing aspect amidst the mainstream media fraternity, since media today isn’t fronting quick covering of events, breaking events as they unfold (than digging up unfinished business).
Same as building brands. Individual journalists will do anything to get to the spotlight. Same as other sectors like Politicians, Artists, Educationists and others. With time, quality delivery, which encompasses sacrifice, and real commitment tends to die out.
Does it count?, it does… But stumbles between the ‘Marketing’ and ‘Building a fresh reputation to out compete the existence’. With the fast-passed urge for the earnings, many persons in the industry (who are supposedly to be ‘Creatives’ have lost and don’t feel comfortable being in the space of creation). Since creation requires the investment of time, and capital, not many, most will risk it. Marketeers or most Sales representatives wont settle for this(yet when a package surfaces, they will definitely jump to it in adoration)
In my belief, building brands involves a real investment in creatives, or creative teams, which emerges with unique products to mold Brands. Noticed how unique craft is more earning and durable than mimicked craft? Authenticity counts.
Is Reputation merged with authenticity anymore?, Does quality delivery still count?.
It explains why some ‘Brands’ are outshone in the shortest time as they thrive. Consistency counts, but to a quality foundation. We ought to borrow inspiration, then embrace room for unique creativity and time for development of concepts.